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"Your Breathless Diamond Source."
Mayfair goes directly to Antwerp Belgium - Diamond Capitol of the world and buys the diamonds direct, eliminating the middleman and passes the savings on to our customers. For Brilliant Canary Yellow Cultured Diamonds Click Here.

Ideal Cut
No other material on earth can capture and reflect light the way a diamond does. But transforming light into brilliance requires exceptional human skill. Cut most dramatically affects the beauty of every stone. Most diamonds are cut to retain maximum weight from the original rough stone, sacrificing potential sparkle. Achieving an Ideal Cut is more difficult and costly, yet it provides much more brilliance.
When a stone is cut too deeply or too shallow, light is lost through the bottom and the sides; the diamond may appear dark and glassy. A round brilliant diamond cut with 57 facets and perfectly symmetrical proportions captures and beams back light in all its brightness and sparkle.
When a round brilliant diamond has been cut to "ideal proportions", all of the light entering from any direction is dispersed and totally reflected from its heart up through the table, creating a brilliance beyond compare. Such a perfect symmetry is only achieved by a master diamond cutter.



Diamond Clarity Grading Scale of the Gemological Institute of America
| Flawless |
Internally
Flawless |
VVS1 |
VVS2 |
VS1 |
VS2 |
| Free from all inclusions or blemishes at 10x magnifi-cation |
No inclusions visible at 10x; insignificant surface blemishes only |
Minute inclusions
extremely difficult to see at 10x |
Minute inclusions
very difficult to see at 10x |
Minute inclusions
difficult to see at 10x |
Minute inclusions
somewhat easy to see face-up at 10x |
| SI1 |
SI2 |
I1 |
I2 |
I3 |
Noticeable inclusions
easy to see
at 10x |
Noticeable inclusions
very easy to see at 10x; may be visible through the pavillion to unaided eye |
Obvious inclusions at 10x; visible to unaided eye |
Obvious inclusions
easily visible to unaided eye |
Prominent inclusions
extremely easy to see with unaided eye; usually affect durability |
Diamond Color Grading Scale of the Gemological Institute of America
| DEF |
GHIJ |
KLM |
NOPQR |
STUVWXYZ |
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| Colorless |
Near Colorless |
Faint Yellow |
Very Light Yellow |
Light Yellow |
Fancy Yellow |
5 WAY GUARANTEE
- You receive a complete written guarantee and appraisal to assure you the best possible diamond value.
- Mayfair Jewelers guarantees the quality of your setting to be the highest industry standards.
- Mayfair Jewelers' liberal trade in policy protects your investment as your selection continues to grow in value. We'll always allow a trade-in based on your purchase price and the percent increase of the diamond market since your purchase. Trade-in should be 50% greater in value than the original purchase.
- Free insurance protects your investment so that it can be worn with peace of mind as well as with pride. Free insurance does not apply to sale merchandise.
- Ask our diamond experts if any other concerns need to be addressed to make you comfortable with your purchase; we will surely oblige.
EASY PAYMENT PLANS
Mayfair Jewelers understands your credit needs for major purchases and offers three convenient payment plans to make buying easy on your budget. Choose from:
- Layaway plan
- Open-end credit account with Mayfair Jewelers credit card
- All major credit cards
Your diamond experts at Mayfair Jewelers will be pleased to explain the various convenient payment plans to help you choose the one that is best for you.
Click Here to Shop for diamonds. |